Graphic design and visual identity

Deliverables for your brief

• Visual direction based on your activity, audience and references.
• Logo and basic identity when included in the scope.
• Colour and typography choices with practical usage guidance.
• Adaptations for the agreed formats, sizes and versions.
• Final digital or print files; editable formats are specified in the proposal.

What I need to advise you

• Brand name, activity, audience and the message you want to communicate.
• Existing logos, colours and materials that should be retained.
• Required pieces, dimensions, formats and any printer specifications.
• Style references, timing and the person responsible for approvals.

Focus

We define the communication problem and delivery formats.

Explore and refine

I present the agreed direction and refine it through the planned review rounds.

Prepare files

I check the applications and deliver the agreed versions and guidance.

Can you work with my existing logo?

Yes. We can retain it and bring consistency to colours, typography and applications, or define a redesign if the brief calls for it.

Will files be ready for print?

When print preparation is part of the brief, I use the dimensions and specifications supplied by your printer. Print production is quoted separately.